bpv Huegel advised on the sale of a majority stake in the traditional Viennese company WOJNAR to VIVATIS Holding AG

VIVATIS acquires a 74 percent majority stake in WOJNAR and becomes a strategic partner.   

11 June 2021. A bpv Huegel team led by Thomas Lettau advised the family-owned holding company on the sale of its majority stake in the WOJNAR Group and on entering into a strategic partnership with VIVATIS. The sale was carried out by way of a limited auction. Completion of the transaction is expected in the third quarter of 2021.

The bpv Huegel team advised on the transaction structure and provided legal and tax support for the sale process.

The traditional Viennese company WOJNAR has around 560 employees and achieved an annual turnover of around EUR 90m in the past business year. WOJNAR has a broad product range in the fresh and chilled convenience business segment with a strong focus on innovations and development trends (organic, vegan, sustainable and healthy nutrition). “Looking to the future, we are happy to have found VIVATIS as an Austrian partner with shared values and vision. Big thanks to the team of bpv Huegel,” affirms Daniela Wojnar, Managing Director of the WOJNAR Group. “The guidance provided by bpv Huegel during the transaction was invaluable. We thank them for their excellent support and advice,” Daniela Schlawin, Managing Director of the holding company.

The following bpv Huegel team acted for WOJNAR Group in the transaction: Thomas Lettau (Partner, Corporate/M&A), Gerald Schachner (Partner, Tax), Nicolas Wolski (Partner, Tax/M&A), Roland Juill (Corporate/M&A), Kornelia Wittmann (Partner, Tax), Gerhard Fussenegger (Partner, Competition), Paul Pfeifenberger (Real Estate/Employment), Stanislav Nekrasov (Tax), Tamara Tomic (Corporate/M&A), Lukas Hora (Tax) and Daniel Zahourek (Corporate/M&A).

Foto (from left): Thomas Lettau (Partner, Corporate/M&A), Gerald Schachner (Partner, Tax)
Copyright: bpv Huegel

Deal-Report

© 2026 bpv Hügel Rechtsanwälte

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